Designers: Emma Detrick, Kelly Hwang, Matthew Arciniega

The Ask: Reinvent the visual brand identity for the Anne Douglas Women’s Center. Devise a brand logo, style guide, digital mockups, and billboard ads.

The Approach: Examining what sets ADWC apart from other shelters in the area, we designed a brand identity inspired by the center’s unique focus on the transformation of the spirit and life recovery of unhoused women.

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