Festival Branding, Awareness Campaign, & Graphic Design
Date: 11/2022
Challenge: Covid-19's impact on the live music industry - The pandemic heightened concerns associating music festivals with "super-spreader events" and exposure to dangerous situations. Still, music festivals are meant to be fun and carefree. How do we remind audiences to maintain crowd-safe behavior without "killing the vibe"?
Objective: Develop a light-hearted and playful awareness campaign that promotes festival safety at Coachella without distracting audiences from the music and living in the moment.
Date: 11/2022
Challenge: Covid-19's impact on the live music industry - The pandemic heightened concerns associating music festivals with "super-spreader events" and exposure to dangerous situations. Still, music festivals are meant to be fun and carefree. How do we remind audiences to maintain crowd-safe behavior without "killing the vibe"?
Objective: Develop a light-hearted and playful awareness campaign that promotes festival safety at Coachella without distracting audiences from the music and living in the moment.
